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Topic: The Price of Success
Speaker: Mr. Rafael Orozco
Date: 4/7/2007, Saturday
Time: 12:45 PM to 1:45 PM
Venue:
Main Conference Room
NPU Administration Building
47671 Westinghouse Drive, Fremont, CA 94539
Abstract
This seminar will cover topics about success, failure, challenges, objectives and decision making. We will discuss how you can always improve no matter how successful you've been so far. Moreover, you will learn that you can achieve anything you want, as long as you understand what needs to be done, and are willing to pay the price.
Biography
Rafael Orozco is originally from Mexico and holds a Bachelor's of Science in Computer Science from Northwester Polytechnic University. While pursuing his Bachelor's Degree, Rafael worked at NPU's Computer Lab as System & Network Administrator and provided technical advice and assistance to both graduate and undergraduate students in the areas of Programming in C/C++, Java, Visual Basic, Data Structures and Computer Networks. He was also President of the NPU Student Association from 1997 to 1998.
Rafael currently works for Adteractive, Inc. as an Engineering Manager. Prior to working for Adteractive, he worked for Credisystem Mexico (2003 - 2004), MetaTV (2000-2002) and Viador, Inc (1998 - 2000).
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( 3 / 405 )Topic: An Exploratory Model of the Determinants of Disintermediation: The Facilitating Role of the Manufacturer’s Virtual Presence
Speaker: Dr. Chiayin Chung
Date: 3/31/2007, Saturday
Time: 12:45 PM to 1:45 PM
Venue:
Main Conference Room
NPU Administration Building
47671 Westinghouse Drive, Fremont, CA 94539
Abstract
This study explores the determinants of disintermediation on the part of manufacturers given their virtual presence. In particular, the study examines factors influencing a manufacturer’s use of the direct channel vis-à-vis the indirect intermediary channel, given its virtual presence on the Internet. Disintermediation is defined as the action taken by a manufacturer to decrease its dependence on intermediaries by using more of its direct distribution channel to market products to household and business customers (Chircu & Kauffman, 2000; Rosenbloom, 1999). The establishment of the company Web site on the Internet is defined as the manufacturer’s virtual presence (MVP). The proposed conceptual model was tested empirically with manufacturers in the United States. Key informants were high-level executives responsible for making distribution channel decisions. This research is probably the first of its kind to empirically test the factors influencing the extent of disintermediation in the Internet context.
Biography
Dr. Chiayin Chung obtained her degree of Doctor of Business Administration in Marketing from Golden Gate University in 2005. Her areas of specialization include product and brand management, multi-channel marketing, Internet marketing, business-to-business marketing, and international marketing.
She previously taught Marketing Management at Patten University. Prior to teaching, she was a Marketing Consultant at Fashionow (www.music.com.tw) headquartered in Taipei, Taiwan, where she advised the company on their product, pricing, strategic partnership, and online music distribution strategies. She also worked as a Research Assistant at Golden Gate University where she assisted the research in the area of business technology purchasing behavior.
Dr. Chung received an M.B.A. in Marketing from The George Washington University and a B.A. in International Trade from Soochow University in Taipei, Taiwan.
She is also a Feng Shui consultant with more than 10 years of experience. Her focus is to incorporate Feng Shui theories into marketing subjects that include brand identity, retail store design, and trade show design.
She currently lives in Fremont with her husband and a 19-month-old son.
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( 3 / 446 )Topic: Introduction to SAS Programming
Speaker: Dr. Michael Cheng
Date: 3/24/2007, Saturday
Time: 12:45 PM to 1:45 PM
Venue:
Main Conference Room
NPU Administration Building
47671 Westinghouse Drive, Fremont, CA 94539
Abstract
SAS is a fourth-generation Language. It provides very efficient ways for data manipulation. The SAS Systems is now serving business, government, and educational institutions at thousands of locations worldwide. SAS can run on many computer systems from desktops up to the most powerful mainframes. Many data analysts perceive SAS as "one system to meet all their computing needs" - traditional database management features such as indexing, data compression, support for SOL, and the creation of data views. There are many statistical build-in functions that can be very useful in the research arena as well.
The objective for the one-hour professional seminar at NPU is to provide some fundamental exposure to SAS including “DATA step” as a full featured, high-level programming language; and “PROC step” as subprograms that may be invoked within the main SAS programs. An enterprise’s decision to adopt commercial packaged applications, such as ERP, to replace the legacy applications, will require the translation or reformatting of the enterprise’s legacy data into a format that can be accommodated by the new technology. To accomplish this, SAS is considered a very efficient tool from the presenter’s view, deriving from many years of hands-on experiences.
Biography
Michael Cheng graduated from Soochow University, Taipei, Taiwan with BA degree in Foreign Languages and Literature. He received his MS degree in Computer Science from State University of New York at Binghamton, completed ABD in Computer Information Systems from Nova Southeastern University, Fort Lauderdale, Florida, and obtained his Ph.D. degree in Computer Information Systems from Columbus University, New Orleans, Louisiana.
Upon receiving his Instructor Credential issued by the Board of Governors of the California Community Colleges, he taught computer science classes at Chabot College, Hayward, CA for five years, and the same at Diablo Valley College, Pleasant Hill, CA for about two years. He has many years of experience working for corporate America as an SAS consultant, providing IT services in various applications such as statistical analysis, decision support, prototype study, and data transformation downsizing, etc.
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( 3 / 418 )Topic: Graphics Processing Unit (GPU): Its Past, Present, and Future
Speaker: Mr. Iming Pai
Date: 3/17/2007, Saturday
Time: 12:45 PM to 1:45 PM
Venue:
Main Conference Room
NPU Administration Building
47671 Westinghouse Drive, Fremont, CA 94539
Abstract
This seminar will provide an overview of the Graphics Processing Unit (GPU), its main applications, market dynamics, and future development trend. We will also touch on the architecture of the modern GPU and some research areas where the GPU could potentially provide huge benefits in non-graphic applications.
Biography
Iming Pai has been the Vice President of Software Engineering for S3 Graphics since August of 2000. Prior to S3 Graphics, Mr. Pai served in various engineering positions in the field of Multimedia and Graphics software development, such as Vice President of Software Engineering at Trident Microsystems (1997-2000), Software Director at Sonic Blue (1992-1997), Senior Software engineer at Chips and Technologies (1987-1992), and Senior Software Engineer at Intel (1984 – 1987).
Mr. Pai holds an MS degree in Computer Science from Georgia Institute of Technology and a BS degree in Computer Engineering from National Chio-Tung University in Taiwan.
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( 3 / 416 )3/10/07: Challenges in the Growth of Large Companies in Developing Countries: the Case of China Mobile
Speaker: Dr. Jahan Ghofraniha
Topic: Challenges in the Growth of Large Companies in Developing Countries: the Case of China Mobile
Date: 3/10/2007, Saturday
Time: 12:45 PM to 1:45 PM
Venue:
Main Conference Room
NPU Administration Building
47671 Westinghouse Drive, Fremont, CA 94539
Abstract
This talk addresses many obstacles in the development of large companies that were previously owned and run by the states and now transitioning to the private sector. Many issues that are faced have roots in the business culture or lack there of. We will look at the special case of China Telecom, the largest wireless company in China and the world.
Biography
Jahan Ghofraniha got his Ph.D. in Signal Processing and Communications from the University of British Columbia in 1997. He has been working in the industry for over 12 years developing communications/wireless/DSP algorithms and implementing them on different hardware platforms.
He has been involved in teaching undergraduate and graduate courses in communications/DSP and wireless systems at NPU since 2002 and also helping the DCE program development as a co-chair. He is currently the Dean of the School of Engineering at NPU. He is also involved in teaching management and professional development courses and workshops at NPU and overseas. He has been managing small and medium-sized engineering teams and projects in the area of communications and signal processing.
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